Build a powerful digital presence for your coffee brand. Learn brand storytelling, content strategy, and social media tactics that connect artisan producers with global specialty consumers.
What you will learn
- Module 1: The Producer’s Advantage
- Module 2: Building Your Coffee Brand
- Module 3: Instagram for Coffee Producers
- Module 4: Content That Converts — Coffee Edition
- Module 5: Building Trust & Selling Through Stories
- Module 6: Email Marketing for Coffee Sales
- Module 7: DM Sales for Wholesale & Direct Trade
- Module 8: Photography & Video for Coffee
- Module 9: Paid Ads for Coffee Brands
- Module 10: Scaling — From Local Producer to Global Brand
What's included
- ✓ Lifetime access to all 10 modules
- ✓ 10 Bloom-laddered quizzes with detailed feedback
- ✓ Coffee Beans rewards · 19 achievement badges
- ✓ Built by a 4th-generation Colombian specialty coffee producer
- ✓ Course completion certificate
Time commitment
⏱ Approximately 3 hours 20 minutes of self-paced learning · 20 minutes per module on average. Lifetime access — return any time.
Who this course is for & prerequisites
Open to all skill levels — no prior coffee experience required. Recommended: a passion for specialty coffee and curiosity about the craft from seed to cup.
Free preview
Try a free preview lesson before you enroll — Open the first lesson. Sample the teaching style, the production quality, and the depth of the curriculum at no cost.
Community & cohort
Join fellow students in the Particular Coffee community — exchange questions with producers, baristas, traders, and roasters from around the world.
Frequently asked questions
Who is this course for?
Specialty coffee producers, traders, roasters, baristas, and curious enthusiasts who want a rigorous foundation. No prior experience required.
How long do I have access?
Lifetime access. Once enrolled, the course is yours forever — including all future updates.
Is this self-paced?
Yes. Watch lessons whenever you want, replay any module, and progress at your own rhythm.
Do I get a certificate?
Yes. Complete every quiz at the mastery threshold (≥80%) to unlock your completion certificate plus the course badge.
What if it is not for me?
A 14-day satisfaction guarantee applies. If the course is not the right fit, request a refund within 14 days of enrollment.